In this compelling interview, Andy Hnilo recounts the powerful origin story of Alitura Naturals, his premium skincare brand born out of personal necessity. Following a life-threatening car accident in 2011, Andy found himself using nutrient-rich clays, adaptogenic herbs, and botanicals to support his recovery—both internally and externally. His experience led to the formulation of what would become Alitura’s signature clay mask, laying the foundation for a line of skincare products designed to nourish the skin while respecting the body’s natural processes.

What makes Andy’s approach so relevant to the broader mission of STEMREGEN and the insights found in Cracking the Stem Cell Code is his focus on ingredient integrity and the role of environmental and topical influences on overall wellness. Just as the body’s innate repair system relies on internal support through signaling molecules and stem cell activity, Andy’s formulations aim to support the skin's capacity to recover and renew—without introducing synthetic disruptors. His use of ingredients like freshwater pearl, colostrum, ginseng, and adaptogens reflects a philosophy rooted in synergy: what’s good for the body internally can also support vitality externally.

The conversation also touches on the emotional and familial dimensions of healing. Andy opens up about supporting his mother with a wellness protocol that includes red light therapy, lymphatic support, and adaptogenic supplementation—showcasing a whole-body, systems-based approach to health. His understanding of how environmental stressors, toxin load, and skin barrier function relate to systemic function echoes key ideas about the importance of supporting the internal environment to maintain optimal function at the cellular level.

Andy’s latest project—a naturally formulated sunscreen—is another example of his commitment to innovation that respects biology. Like with STEMREGEN, where ingredient sourcing and formulation are guided by science and integrity, Andy is using nature’s most potent materials (like non-nano zinc, red raspberry seed oil, and astaxanthin) to create a product that works with the body instead of against it.

This interview reinforces a critical message: the skin is not just a barrier—it’s a reflection of what’s happening inside. Products that nourish the skin should be as thoughtful as the supplements we take, especially when we understand the deep interplay between internal wellness and external appearance. In that way, Andy’s work is in full alignment with the principles of cellular support, optimization, and the holistic activation of the body’s repair capabilities.